

We know your data is important to you, and we strongly encourage you to export your historical reports during this time. After July 1, 2023, you'll be able to access your previously processed data in your Universal Analytics property for at least six months.Some properties will continue to process data for a short period after this as we stage the shutdown of Universal Analytics. Until July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties.This new property will be based on the settings in your Universal Analytics property. If you have created a GA4 property, and that property is connected to a Universal Analytics property, we'll copy over any configurations (e.g., goals, audiences, etc.) from your Universal Analytics property that you have not marked as complete in your GA4 property, unless you opt out. Beginning in March 2023, if you haven't already created a GA4 property, we'll create one for you, unless you opt out.360 Universal Analytics properties without a current 360 order (Google Analytics 4 or Universal Analytics) will be subject to downgrade to standard Universal Analytics properties, will not receive the extension, and will stop processing data on July 1, 2023. If you're seeing a notification in your 360 Universal Analytics property that it will stop processing data starting July 1, 2023, please check with your Google representative that your order is current. 360 Universal Analytics properties with a current 360 order (Google Analytics 4 or Universal Analytics) will receive a one-time processing extension ending on July 1, 2024.
